I wrote my first song at 16. I don’t remember exactly what it was about, probably something dramatic and slightly silly, the way songs at 16 tend to be, but I remember the feeling. The shock of realizing that I could take something vague and electric living inside me and turn it into something other people could actually hear.

That was it. I was done for.

Between 16 and 38, music was the constant. Not always at the center, there were studies, jobs, relationships, but always there. Bands that formed, dissolved, reformed with different names and different people. Rehearsal rooms that smelled like beer and old carpet. More than a hundred live shows, ranging from packed clubs where we had to scream over the crowd to near-empty bars where we played like it was a stadium anyway, because that’s what you do when you mean it. I wrote lyrics, I sang, I played, I argued about setlists and song structures with people who cared as much as I did. It wasn’t a career. It was a way of being in the world.

Then, somewhere in my late thirties, things started to slow down. The last band I was in eventually ran out of road. Life was filling up differently: family, a career pulling me somewhere interesting, responsibilities that felt real and important. The guitar didn’t disappear, but it got quieter. The rehearsals stopped. And without anyone to rehearse with, without the whole machinery of a band around me, making music started to feel like a door I didn’t know how to open anymore.

Covid finished the job. It finished a lot of things.

The voice I kept silencing
What I didn’t expect was the small voice that followed. Not loud, not urgent, but persistent. A background hum that would surface when I heard a song I loved, or when a melody appeared out of nowhere while I was driving and I’d hum it into my phone’s voice memo app and then… do nothing with it.

The problem wasn’t inspiration. I still had things to say. The problem was the gap between having an idea and turning it into something real. I could write a lyric. I could find a melody. But I had no band. No arrangements. No one to take a rough sketch and make it breathe. Teaching myself production from scratch, learning Ableton, working with plugins, building tracks layer by layer, felt like learning a new language at a moment when I had very little time and even less patience for that kind of slow climb.

So the voice went quiet. Or rather: I got better at not listening to it.

Then I found Suno
Suno is an AI music generation tool. You write a prompt, a lyric, a genre, a mood, a feeling you’re chasing, you decide what instruments you want and how they should sound, and it builds a full track around it. Arrangement, instrumentation, production, a vocal performance if you want one. In a few minutes, you have something that sounds like a finished song.

The first time I used it, I sat there for a while just listening. Not because what came out was perfect — it wasn’t — but because it existed. There was a song where there had been nothing. I had put something in and something had come back out. The loop was closed.

In the months since, I’ve produced eight tracks. Some are rough, some are genuinely good, some are somewhere in between. All of them started from lyrics and melodies that were mine and Suno gave them a body to live in. I’ve recorded my own vocals over the generated tracks, experimented with sounds and styles, used the output as a launchpad rather than an endpoint. Other tools helped with the mastering. The workflow is patchwork and improvised. But it works.

I’m not going to pretend this is the same as making music with a band. It isn’t. But something else happens. Something that, for me, right now, is enough to make me feel like a part of myself has come back online.

This is also a moment of unusual creative energy. Building a company from scratch has put me in a state of constant ideation, too many ideas, always more than I can act on in any given day. Suno became an outlet for the excess. A place where the part of me that thinks in melodies instead of deliverables gets some space. The timing wasn’t accidental. One kind of momentum fed another.

Is it music?
This is the question I can’t quite shake. And I’ll be honest: I don’t have a clean answer.
Suno is generative art driven by prompts. It learns from patterns, recombines what already exists, and produces something that sounds emotionally coherent without actually feeling anything. Whether a tool like this is capable of genuine innovation, or whether it’s a very sophisticated mirror — reflecting back the patterns we’ve already made — is a question that’s still wide open. It’s too early to say.

What I do know is that the human element remains non-negotiable. If you have nothing to say, Suno will produce a beautifully arranged nothing. The content, the idea, the thing you’re actually trying to communicate, that still comes entirely from you. The AI handles the how. The what is still on you. And that’s not a small thing. That’s the whole thing.

Change. Again.
We’ve been here before. Every generation has had its revolution.
Think about music production alone: digital multitrack recording, drum machines, MIDI, Pro Tools, Ableton, auto-tune. Each one triggered the same debate. Each one eventually became just another instrument in the toolkit.

AI is bigger, faster, stranger. But the underlying dynamic is the same: a new tool arrives, it disrupts existing gatekeepers, it democratizes access, and the people willing to learn it get ahead. The ones who refuse to touch it, out of principle, out of fear, out of habit, find themselves on the wrong side of a shift that already happened.

I’m not arguing that AI replaces musicians, producers, or human creativity. I’m arguing the opposite. The human remains essential, now more than ever, because the bar for production has dropped to almost zero, and the only real differentiator left is what you actually have to say. Craft still matters. Voice still matters. Authenticity still matters.

Reskilling isn’t just a corporate HR term. It’s what happens every time the world changes and you decide to keep up rather than step back. For me, right now, it means learning how to use AI to make music again. It means picking up a tool I didn’t ask for and finding, to my genuine surprise, that it gave me something back I thought was gone.

Eight songs in. More coming. That small voice is a lot harder to silence now.


Stefano Garavaglia
Stefano, Co-Founder at 27factory
20 years transforming communication for global brands. Expert in events, PR, and brand strategy across agencies and multinational companies. Music lover, singer, black music addicted.
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